Nokia sounds positive about the success of Nokia Life Tools
Sounding sure of the success of its Life Tools, Nokia India is looking to roll out its Life Tools service commercially in the first half of the current year, in India. Nokia India has announced that the company is targeting the first half the year for the commercial launch of Nokia Life Tools services, which will offer agricultural info, educational info and other useful services in the small towns and rural areas across the country.
According to Nokia India, the company is highly positive about the success of the Nokia Life Tools. The company has successfully completed - the pilot program of Nokia Life Tools - the tests of its Life Tools services, which will be very beneficial to subscribers in India.
Nokia India has claimed that the company has got encouraging positive results in the trials of the service in the state of Maharastra, India. The actual subscriber responses that the company has received have shown that Nokia Life Tools services are appealing to the subscribers.
Nokia Life Tools services are designed to provide - useful info to framers including info about various crops, seeds, farming techniques, and crop prices; valuable educational info including ways to learn English, and other subjects, along with exam revision guides; sports and entertainment info including movie info and cricket scores; and General Knowledge and Astrology information.
Commenting on Nokia Life Tools, D. Shivakumar, Vice President and General Manager of Nokia India, said, "The creation of Nokia Life Tools is from the ground up: it is built by a team that immersed itself in the rural conditions and did extensive research to understand how people led their lives, the kinds of services they were currently receiving, and what they wanted to see as changes or improvements."
Nokia India started the pilot program of Nokia Life Tools in December 2008, in Maharashtra, working with Idea Cellular, a GSM (Global System for Mobile Communications) service provider. In the pilot program, the services in Agriculture, Learn English, General Knowledge and Astrology were offered through Nokia 2600 classic or the Nokia
1680 classic, which were enabled with the service. The company has got excellent response to the services.
According to Jawahar Kanjilal, the Global Head of Emerging Markets Services of Nokia, the sole reason for brilliant success of the pilot program of the Nokia Life Tools is that the services address the specific needs of the poor and farming community and rural people of India.
Seeing the success of the pilot program of the Nokia Life Tools, Nokia India is gearing up for the commercial launch of the Nokia Life Tools services. According to Nokia India, initially the services will be offered on two Nokia phones, the Nokia 2320 and Nokia 2323, but later the services will be made available on other devices. Nokia 2320 and Nokia 2323 are low-cost phones, scheduled to be shipped in the 2nd quarter of this year.