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Bollywood has been associated with various fashion brands through their films all these years. But, the Sonam Kapoor starrer movie Aisha has managed to tie-up with high-end international brands like Salvatore Ferragamo and Christian Dior, which are usually unavailable for Hindi films.

Aisha, which is co-produced by PVR Pictures and Anil Kapoor Films Co. Pvt. Ltd, is a film, which deals with a fashionable girl played by Sonam, who is also very fashionable in reel life. So, the association with big fashion brands was an integral part of the film.

Release of multiple films on a single Friday is never a good idea. However, the makers of 'Lamhaa' can't be blamed if they thought of last Friday as the best possible weekend for the release. After all when the date was decided a few weeks back, films like 'Tere Bin Laden' and 'Udaan' hardly seemed to be any competition. Also, the Hollywood release 'Inception' wouldn't have been considered as a challenge by any means.

Ok, so the makers of 'Milenge Milenge' have led everyone to believe that their film is a success. While some may argue that how a film that nets just a little over 10 crores in its first week could be termed as a success in today's time, especially since it stars top players like Shahid Kapoor and Kareena Kapoor, producer Boney Kapoor has a strong reasoning. After all, the film was made on a medium budget half a decade back and even if one counted the interest, the ROI (return on investment) has been gladdening.

The resounding success of Tere Bin Laden has taken Bollywood by storm. Not many from the industry expected this modest experiment to capture the hearts of the audiences all over the country! Weary as they are of the same old formulas hashed over and over again by producers unwilling to take risks, audiences are thronging to the multiplexes to catch this little indie gem from the production house Walkwater Media.

Apparently Sonam Kapoor the leading lady of ‘I Hate Luv Storys’(IHLS) was supposed to fly down to Mumbai for the celebration party on Saturday. But she did not eventually show up because of the tight schedule in Edinburgh for Mausam.

Says a source close to the actress, “Too much of the Mausam schedule had already been disturbed because Sonam had to take a break to return to Mumbai for promoting IHLS. There was no way she could return for even a day.”

Direcror Punit Malhotra was seen solo at the party but hardly looking lost.

India’s biggest iron ore manufacturer, NMDC, shall fix on its projected joint venture with ArcelorMittal, initially next month.

The joint venture shall be crafted out for the growth of iron ore mines based at Senegal entailing reserves of approximately 750 million tones. Primarily the fabrication from the mines might be in tune of two million tones, on a yearly basis.

According to Rana Som, chairman and managing director of NMDC, during an interactive meeting planned by the Merchants’ Chamber of Commerce said that they are functioning with a co-operative approach.