New York  - Instead of blowing their money in the New York Stock Exchange, Americans can now invest in the careers of models in the hope that they will someday become a top star on the catwalk.

The website, Beauty Holding, offers risk-taking investors the possibility to invest in young, attractive women, providing the necessary financial boost they need on their way up.

The model uses the money to fly to photo shoots with star photographers and build up a portfolio. If she makes it big, the sponsoring investor gets a cut of her earnings the following year. (dpa)