Bindra, who earlier was declared as the Brand Ambassador by State-run Steel Authority of India Ltd on September 25, will also be seen promoting consumer electronics firm Samsung India Electronics Pvt. Ltd.

Bindra who is happy about the deal said, “Samsung is not only recognized for its technological leadership but also its commitment to global sporting events like Olympics.”

The company declared its plan to sign up Bindra on Friday. The medalist has much in store for him as at least three more deals will be made public in coming few days as per his Media Manager Sarabjit Duggal. 

He also added that, “We are looking at banks, insurance companies and watch makers for endorsements.” 

According to a person involved in deals, Bindra’s endorsement value could be anywhere between Rs 2 crore to Rs 4 crore.