Kambi, a global leader in sports betting technology and services, has announced its partnership with STATSCORE to integrate advanced sports data solutions into its sportsbook platform. This collaboration will provide Kambi with LivematchPro, PrematchPro, and Tipster, enabling real-time match tracking, pre-match data analysis, and actionable betting tips across a wide range of sports. Simultaneously, Kambi has partnered with Xtremepush to leverage AI-powered CRM and gamification tools, further enhancing player retention. Additionally, the company has appointed Mattias Frithiof as Senior Vice President of Investor Relations & Sustainability, signaling a focus on robust financial governance and sustainable growth.

Kambi Integrates STATSCORE’s Advanced Sports Data Solutions

Real-time sports tracking with LivematchPro:

Kambi will now have access to LivematchPro, offering real-time sports visualizations and dynamic match tracking with highly accurate data.
This integration enhances live betting experiences by providing users with immediate, detailed game insights.
Comprehensive pre-match analytics via PrematchPro:

PrematchPro delivers critical pre-match insights, including head-to-head comparisons, league standings, and in-depth statistics, improving pre-match betting engagement.
Actionable insights through Tipster:

Kambi will integrate Tipster, which provides both pre-match and in-play betting tips across major sports such as football, basketball, tennis, cricket, and more.
This feature aims to attract and retain bettors by offering data-driven recommendations.
Kambi’s leadership perspective:

Erik Lögdberg, Managing Director at Kambi, stated, “We are thrilled to welcome STATSCORE to the growing Kambi Engage ecosystem. This collaboration empowers our Turnkey Sportsbook partners to differentiate through engaging products and solutions.”

AI-Powered Engagement through Xtremepush Partnership

Enhancing player retention with personalized solutions:

Kambi’s integration of Xtremepush’s unified AI-driven tools focuses on creating highly personalized user experiences.
The partnership enables targeted communications and gamification at scale, driven by live behavioral and betting data.
Empowering operators through Kambi Engage:

Xtremepush’s CRM and loyalty marketing solutions will enhance Kambi Engage’s capabilities, allowing operator partners to deliver more impactful and tailored offerings.
Industry recognition of Kambi’s approach:

Tommy Kearns, CEO of Xtremepush, remarked, “Kambi is renowned worldwide for delivering unrivaled sportsbook experiences. We are excited to contribute our AI-driven engagement tools to enhance their user experience further.”

Strategic Leadership Appointment: Mattias Frithiof

New SVP for Investor Relations & Sustainability:

Kambi has appointed Mattias Frithiof as Senior Vice President of Investor Relations & Sustainability, reinforcing its commitment to corporate governance and long-term growth.
Frithiof brings over 15 years of experience in investor relations, having previously held senior roles at Moody’s and Swedbank.
Focus on sustainability and investor engagement:

Frithiof’s appointment underscores Kambi’s dedication to fostering transparency with stakeholders and prioritizing sustainability in its operations.

Strategic Implications for Kambi and the Industry

Expanding technological leadership:

By partnering with STATSCORE and Xtremepush, Kambi strengthens its position as a technology-driven sportsbook provider.
The integration of advanced data solutions and AI-powered engagement tools sets a new standard for user-centric betting platforms.
Improving operator retention and growth:

Kambi Engage, bolstered by these partnerships, enhances its appeal to operators seeking competitive differentiation.
Commitment to sustainability and governance:

The appointment of a dedicated SVP for Investor Relations & Sustainability reflects Kambi’s proactive approach to addressing investor needs and environmental responsibilities.