The buzz around artificial intelligence (AI) has reached unprecedented heights, prompting industries to explore its transformative potential. Yet, the question remains: how is AI truly reshaping the way we work, play, and interact? In a three-part series on AI in the iGaming industry, GR8 Tech has taken center stage with its groundbreaking AI-powered Recommender, designed to revolutionize platform personalization. By leveraging cutting-edge machine learning, GR8 Tech aims to enhance player experiences, boost operator revenues, and redefine industry standards.

What Sets GR8 Tech’s AI Recommender Apart?

The GR8 Tech Recommender is no ordinary recommendation system. Built entirely in-house, this AI-driven engine uses advanced machine learning models to personalize every interaction on an iGaming platform.

Enhanced Personalization: From sportsbook menus to casino games, the Recommender anticipates player preferences and tailors suggestions, ensuring users find what they want—even before they realize they want it.
Dynamic Functionality: It goes beyond simple recommendations, offering tailored suggestions for parlays, tournaments, bet amounts, and more. The result? A highly engaging and personalized player experience.

Personalization at the Core: Redefining Player Journeys

GR8 Tech’s AI Recommender transforms player engagement into a seamless journey:

Tailored Sportsbook Experiences: Players are greeted with a curated list of events, bets, and markets that match their past behaviors and regional trends. Whether it’s American football or esports, the system adapts to individual preferences.
Evolving Casino Recommendations: In the casino domain, the AI evolves with the player, creating personalized lobbies and real-time bonus suggestions, such as free spins or cashback offers.
Location-Specific Insights: The technology incorporates geographical insights, ensuring recommendations resonate with regional preferences. For example, players in Europe might see soccer-centric suggestions, while American users receive updates tailored to local trends.
As Vlad Andrusenko, GR8 Tech’s Head of Product (Sport), explains:
“Our region-tailored Sportsbook content and Managed Trading Services enable operators to provide localized content, maximizing both revenue and player satisfaction.”

Simplicity Meets Sophistication

Despite its technological complexity, GR8 Tech’s platform prioritizes ease of use:

Intuitive Navigation: The platform features streamlined menus and filters, ensuring players can quickly locate events, games, or betting options without frustration.
Operator-Friendly Design: The backend interface allows operators to make adjustments without coding expertise, reducing training needs and ensuring flexibility to align with changing player expectations.
Great technology isn’t just about capability; it’s about delivering impactful results effortlessly.

Performance Metrics: Results That Matter

The innovations behind GR8 Tech’s Recommender have yielded tangible benefits for operators:

Revenue Growth: Operators report a 15% increase in turnover and a 10% gain in gross gaming revenue (GGR) due to AI-driven personalization and marketing enhancements.
Advanced A/B Testing: The integration of sophisticated testing mechanisms ensures campaigns are fine-tuned for maximum impact, whether through email promotions, SMS campaigns, or app notifications.
Raid Arfua, Head of AI at GR8 Tech, highlights the versatility of their AI models:
“By supporting multiple languages and platforms, we ensure every interaction—whether via email, SMS, or app push—is personalized and effective.”

Pushing Boundaries: 360° Innovation

GR8 Tech’s forward-thinking approach doesn’t stop at personalization. The company is also pioneering new marketing synergies that enhance operator success globally. Whether through real-time player insights or advanced communication tools, the platform creates a seamless experience for players while supporting operators’ revenue goals.