Jeep has officially announced that its recently launched Avenger model, which bagged the European Car of the Year 2023 Award, has garnered a remarkable cumulative total of more than 40,000 orders across Europe. The American automobile marque, which is now owned by multi-national automobile corporation Stellantis, is unquestionably content with the results, mainly because electric variants of the Jeep Avenger subcompact crossover SUV constitute more than 40 per cent of the total orders, although it is worth-mentioning here that gasoline models still represent the majority of the orders.

As of the latest available data, Jeep Avenger registrations or orders up to the month of August reached a total of 18,487 units, with 31 per cent of them being BEVs (all-electric). Notably, the share of BEVs has been on the rise, for the last several months, reaching 58 per cent in the month of August.

The Jeep Avenger, initially unveiled by the brand at the Paris Auto Show in 2022, is manufactured at Stellantis’ plant in Poland. The starting price for the fully equipped 1st Edition trim level of the battery-powered model was priced at approximately $41,500 (equivalent to €39,500). It features a 54-kWh battery and a front-mounted 115-kW electric motor (e-motor), designed for front-wheel drive (FWD). The European WLTP range rating stands at an impressive 342 miles (roughly 550 km). On the other hand, the ICE version of the Avenger SUV comes equipped with a small 1.2-liter turbocharged gasoline engine. It also remains quite popular across Europe.

The manufacturer has observed an impressive surge in the Avenger’s sales over the last three months, largely because of the expansion of deliveries to some additional markets in Europe. When combined with the plug-in hybrid Renegade model, the brand’s market share in the B-SUV plug-in segment in the region has increased to 10.6 per cent, and it is nearly 50 per cent in Italy, mainly driven by the popularity of the Jeep Renegade 4Xe, which recorded more than 32,000 registrations in the first eight months of 2023 in Europe, up from 31,705 in the corresponding period in the previous year.

Jeep has adopted a strategic approach of offering plug-in hybrid and all-electric options for various models, and this strategy has been yielding consistent growth in sales of rechargeable vehicles. However, it remains to be seen how long this popular brand will be able to sustain this trajectory.