As the world moves online, it’s only natural we want to conduct an increasing number of our shopping activities over the internet. While we don’t seem to think twice before ordering shoes and clothes online, why do we exercise a generous dose of caution when thinking of buying jewellery online? It’s true that some of us are still sceptical of buying high-value items over the internet. However, with brands gaining trust in the market, there is no reason to avoid buying jewellery online. Not only do you get the chance to browse through and compare a variety of items online, but you also get the benefit of paying lower prices when you shop from trusted jewellery experts. Be it a brand new necklace, a pair of gold earrings, or a lovely diamond ring you’re shopping for, here’s why you should skip the offline queue and gain access to a large collection of jewellery at your fingertips.

Easy returns
An established jewellery brand will offer easy returns as part of their refunds and exchange policy. Thus, even if an issue arises regarding expected style or quality, you have a safe space for redressal. Many online stores will also support a no-questions-asked return policy. So when you’re making a purchase online, do take time to read the returns policy of the store. A lot of them will have 15-30 day return policy, contingent on the condition of the product. Generally, custom-made jewellery is not entitled to returns. Make sure you check the applicable return conditions for a safe purchase.

User reviews and feedback
Because you wouldn’t be the first one making an online purchase, you will have some guidance regarding user reviews on the website. These act in the same way other word-of-mouth reviews work. Many times, online reviews contain important cues like the style, cut, and quality of jewellery, making your purchase a well-informed one.

Secured payments
The security of sensitive financial information is one of the top concerns of online shoppers. The good news is, most trusted brands guarantee the security of your card and baking data, which is usually encrypted with the most up-to-date security applications. Thus, when you shop with a trusted online store, you eliminate the risks of data breach or theft by illegal parties.

Terms and conditions
Trusted online retailers will always lay their terms and conditions down clearly. They will clearly provide certification and documentation details. For instance, if you’re buying diamond rings, it will specify if it holds the right certificates. With certified jewellery, you can be certain of the credibility of the online store.

Assured shipment
When you buy online, you get jewellery shipped right to your doorstep via insured carriers. Thus, shopping for jewellery online is a safe proposition since you get your shipment delivered safely and securely.