Started with the backing of the Anil Dhirubhai Ambani -led R-ADAG, Zapak Digital Entertainment Ltd, the largest online gaming company in India is all set to spread its wings into areas like social media solutions with the launch of Zapak social connect.

While the venture will be headed by the expat Charles Theodore, it is believed that the company will offer social media solutions to brands.

In fact, Arun Mehra, COO, Zapak Digital Entertainment Ltd said that the new venture will take branding to new heights as it will offer solutions to brands via the use of application on Facebook, Orkut and other social media websites.

Moreover, youth-oriented brands like Axe, NDTV, Mahindra & Mahindra, and USL - White Mischief have already availed the services of the new venture and even for the movies like `3 Idiots' and `Kites'. While the company has an overwhelming response it is still in the process of getting even more renowned brands on the table.

It may be noted here that apart from being the largest online gaming company in India, Zapak also holds the milestone of one of the biggest publishers of social games on social networks.