The free-access social networking website, Facebook now features the Adidas Originals Facebook fan page with added localised functionality. The page currently has over 1.9 million fans from all over the globe.

Adidas is looking to take advantage of its global fans with the addition of a Local tab to highlight local events, promotions and PR coverage. The Local tab also features a product highlight section exhibiting locally relevant products. It also features a direct link to Adidas’s ecommerce platforms or its wholesale partners.

The Local tab, created by creative agency Sid Lee Amsterdam, also allows Adidas to display photos and videos, along with product information and direct links to ecommerce.

“Facebook is a global platform and, as Adidas is a brand that celebrates originality, it was important for us to be relevant in our engagement with all of our consumers worldwide. Innovation is in our DNA and is what consumers expect from Adidas. Innovation coupled with the connection that social media provides is how we’ll continue to get closer to our consumers and build meaningful relationships with them online and beyond,” says Tara Moss, Adidas global head of digital marketing.