In order to meet pending orders, Toyota has delayed launch of first compact car Liva by at least two months. This decision comes at a time, when Toyota is working hard to meet orders of its Etios in India.

Etios was launched in January in India, and soon after its launch, the car received upper hand from customers resulting in a booking of 26,500 cars in a short span of time. These booking orders made a big gap of supply and demand resulting in a waiting period of 6 months for few customers. So the company, not willing to increase waiting period of new customers, decided to postpone the launch of Liva.

Sandeep Singh, Toyaya deputy MD recently apologized to the customers for long delays and stated, “We would like to sincerely apologize, to people who are eagerly waiting for the Liva for the postponement of the launch. We will do everything we can to limit inconvenience caused to our customers."

Liva is a hatchback model of Etios and was previously scheduled to be launched in April, but to meet orders of its entry level sedan and reduce production efforts; it is now scheduled to be launched in June.

Denying media reports of big number of cancellations for Etios because of delay in delivery, Singh said that the reason for increased production pressure on production facility is that there is 'hardly' any cancellation of orders. However, the company doesn't fear cancellation, its concern is convenience to customers, he said.