Research firm, Flurry Analytics has said in a report that the Kindle Fire tablet of Amazon has increased its market share from just 3 months to 36 percent in three months.

The company measured application sessions on Android from November 2011 to January 2012 and found that the tablet controls 36 percent of the Android market. On the other hand, Samsung Galaxy Tab has seen its market share drop from 64 percent market share to 36 percent in the period.

Amazon claims that it has sold more than 4 million Kindle Fire tablets in the month of December even as the tablet faced some acceptance problems in the beginning. The figure helped the company control a third of the market while the collective market share of Motorola Xoom, Asus Transformer, and Acer Iconia Tab fell to just 18 percent.

Kindle Fire recorded 2.53 app downloads for every one downloaded on a Galaxy Tab. The Kindle Fire is gaining popularity mainly because of its The new 7-inch tablet is powered by Google's Android operating system providing users with the choice of thousands of apps from the Android ecosystem as well as useful content-based and other apps from Amazon itself.

Amazon has been stressing more on Fire's abilities and ecosystem rather than that’s inside the chassis like operating system or storage ability as it understands that ecosystems has become probably the most important component behind the success of any device, be it a tablet or even smartphone.