Los Angeles, March 5 : Actress Jessica Alba has been roped in to star in a new campaign for German consumer products company Braun.

"Jessica Alba is a strong, passionate woman and an advocate for others - she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best," femalefirst. co. uk quoted Alessandra Dolfini, Braun's global marketing director, as saying.

Alba, who has been the face of cosmetics brand Revlon, will promote Braun's wide range of devices that range from electric shavers to beauty products.(IANS)