Jeetendra and his son Tusshar Kapoor appeared on Salman's show 10 Ka Dum. The money won by them in the show will go to PETA for the care of stray dogs. They appeared on the show for promotion of Balaji Motion Pictures' upcoming movie C Kkompany.

Jeetendra said, "The city has a problem of stray dogs. We have to find ways to help them. Where is the space in the city to house them? I am doing my bit for them. And now with the money I have won, my dear ones are going to have some better facilities."

He added that some space in the Balaji premises has been reserved for the care of stray dogs. Even people have been employed to take care of these dogs. This episode will be telecasted on August 30 at 9.00 pm on Sony Entertainment Television.