ItzCash, the country’s first ever ‘Multi Purpose Prepaid Cash Card’ has informed that it has entered into a partnership with Thomas Cook, to facilitate online travel bookings.

The partnership is eyeing at an increase in online transactions at Thomas Cook and both partners has setup estimated target of 1.5 lakh transaction in rail booking, 0.5-lakh transactions for air booking for the next six months.

Under the arrangement, all Thomas Cook customers can now avail the advantage of online transaction with the use of ItzCash Cards while booking rail and air tickets and other products available on the portal www. thomascook. in.

With the help of latest deal, ItzCash plans to boost its portfolio of services offered to its esteemed customers. In addition, the company also intends to reach out to the population, which is a non-holder of banking instruments, thus building new relationship and expanding its customer base.

According to market viewers, the latest alliance between the two entities will bring a completely new set of customers to the Thomas Cook online booking facility.