The much anticipated wait has supposedly ended as ITV1 is all set up to be launched in HD platform. With ITV1 coming in high definition platform, it becomes obvious for the digital TV viewers to automatically switch to HD over the standard definition version of the channel.

ITV has different say on this and it feels the importance to inform its loyal user base that the channel is now available in HD too. To ensure the fluidity of the message across the country, ITV plans to run a series of commercials starting today.

As the trade analysts say this is supposed to be the first advertising campaign of any kind for the HD channel and shall be efficient enough to educate about the benefits of watching ITV1 in HD.

The commercials have been conceptualized by ITV Creative and shall feature ITV stars Ant and Dec who walk around a studio with plenty of HD scenes happening around them.

Posing for a perfect hype the ad shall be released with all vigour and at the same time supported by a press and poster campaign in all cinema halls as well as on TV.