The ongoing BCCI-Sony controversy, over sponsorship deals for IPL matches, paves a way for resignation of Sony Entertainment CEO, Kunal Dasgupta. BCCI, while tightening noose around Sony, also threatened to terminate the broadcaster's IPL rights if its losses are not met by the broadcaster. BCCI believes that deal of Airtel with Sony is the main reason for walked out of Reliance-ADAG, leading large scale revenue loss to the cricket control body.

While terminating his services, stating personal reasons, with immediate effect, Mr Dasgupta, said, "Yes, today is my last day at Multi Screen Media."

Meanwhile, chairman of the Multi Screen Media (MSM) board, Mr Manjit Singh, is appointed to discharge duties as interim CEO till the appointment of new CEO.

Mr Dasgupta joined Multi Screen in 1995, playing a key role in the formation of a joint venture, The One Alliance, between Multi Screen and Discovery Communications India to distribute 18 channels in the region. The One Alliance also distributes MTV, Nick, VH1, Aaj Tak, Tez, Headlines Today, NDTV Profit, NDTV 24x7, MTV, Discovery, Animal Planet and Discovery Travel & Living.