As more number of Indians use the Internet platform, a proportionate rise in Internet advertising industry is seen. It is believed that this industry will be the one of most promising field in the area of business and shall rule the media in the coming years, say experts.

An approximate of 49 million Internet users who regularly surf the net, the country's online advertising market is expected to rise at least to a Rs 1,100 crore mark. This is in accordance to the rate of growth which is close to 50 per cent, states Internet giant Google. It is further reasoned that the success behind the surge is due to its widespread reach, impact and the most important cost effectiveness. These three factors take the advertising to a level which becomes a preferred choice for most companies, cutting across segments.

It is stated that due to the rapid change in technology, the trend is shifting majorly towards the digital media. This comes as a reminder for all the advertisers to explore the wide platforms of internet based industry, thus reach specific target audiences.