The entertainment-based social networking site – indyarocks.com has launched 16 free premium video channels, in collaboration with an online video distribution platform – nautanki.tv.

The partnership deal between indyarocks.com and nautanki.tv will offer over three million indyarocks users, free access to premium video content from Youth Channels (MTV, Channel (V), FTV), New Channels (TimesNow, Zee News), General Entertainment channels (Colors, Star), Movie Channels (Zoom, Eros, Bollywood Hungama, Lehren), and Bhangra channel.

Commenting on the partnership deal nautanki.tv, the Co-founder of Indyaocks, Kalyan Manyam said, "Our partnership with nautanki.Tv will enable us to enrich our user experience and strengthen our leadership position further. Our target to increase the number of online premium video channels to 25 by December 2009.”

Sounding pretty excited about the partnership, Sunil Nair, CEO nautanki.tv said, “Indyarocks has seamlessly implemented our nautanki.tv api suite to provide premium video content to its users. We are sure that the users will have a great time on Indyarocks watching premium video content from nautanki.tv's content partners.”