According to reports, a new ad campaign is going to be launched by the Indiana State Department of Health as a result of the HIV outbreak in Scott County. These advertisements are intended to encourage truck drivers to avoid risky sexual behavior. According to officials, truck drivers usually go through the area, which is located just off I-65. It is planned to put the advertisements on display at rest stops and travel plazas along the highway.

ISDH Public Affairs Director Amy Reel told WISH TV that truck drivers keep on moving from one place to another and it is a concern that the infection could spread if they get into the risky sexual behavior. In one of the advertisements, it is shown that people who had sex without a condom should get tested. Another ad says that anyone can get HIV infection, so it suggested people to use condoms, avoid going for commercial sex workers and limit their number of sexual partners.

INDOT said that it will put the ads on display at rest stops near Taylorsville and Henryville. According to Reel, the creative content is being reviewed for approval by the owner groups of travel plazas. She added that she wants to have the signs put at every I-65 travel plaza between Indianapolis and Louisville.

The number of HIV cases in the Southeastern Indiana outbreak increased to 145 on Friday. Dr. Shane Avery, a Scott County physician, gave information regarding some of his research at an April statehouse hearing on needle exchanges.

"We have public testimony of at least one commercial sex worker who admits to having intercourse with over 70 truckers after she knew she was infected with HIV", according to Dr. Avery said. Reel said that the ads are partly based on interactions of state workers with HIV patients.