Indiagames has agreed to a strategic relationship with Sidebar to adopt its Smart Menu tool.

Sidebar's -Smart Menu is a handy tool that runs under the company's proprietary personalization engine. It aids in determining the needs of a user and provides the same to them.

As the company lists out the personalized proposals are based on the type of content the user typically downloads, reads, watches and spends more time and again.

The Sidebar is basically a technology company with merchandising solutions for mobile content recommendations.

On the eve of this alliance Samir Bangara, COO, Indiagames said, "We see Sidebar's Smart Menu solution as a key part of our strategy, and we will use Sidebar's advanced personalized recommendation engine to present each user the games and content they will be most interested in purchasing."