How DashTickets built the most comprehensive database of top New Zealand casinos
The DashTickets gambling magazine was founded by Matthew Robert Davey in 2009 and is operated by Dash Tickets New Zealand Limited. It focuses on providing expert reviews for various online casinos that operate in New Zealand, delivering several in-depth articles every week.
Nowadays, DashTickets is recognized as one of the leading niche websites in New Zealand and its database of the best online casinos is unmatched, offering hundreds of extensive reviews and scores to help New Zealanders gamble safely and securely.
“Our goal is simple: we want to provide our fellow New Zealanders with reliable up-to-date information on their casino options, focusing on a player’s perspective. It took us years to get here, but now we serve as an online casino encyclopedia you can refer to whenever needed, whether you want to gamble yourself or recommend a website to your friends,” says Mark Dash, editor-in-chief of DashTickets.
How was DashTickets capable of gathering the most extensive online casino database in New Zealand?
As Mark Dash puts it, the team behind DashTickets consists of casino enthusiasts with more than 50 years of combined industry expertise, and that passion drives the results.
“There is no secret to our success — we simply put a lot of time and effort into reviewing casinos, because we see the need for objective and unbiased information in that niche. With so many PR tricks that every casino seems to use nowadays, showcasing real player experiences becomes invaluable for customers, and that explains the popularity of our website,” says Dash.
An example of a casino review page from DashTickets
The process behind gathering such an extensive database consists of multiple steps. Every review requires a comprehensive approach to ensure that players will be informed on every single aspect of the expected interactions with the casino. This is how DashTickets analyzes each website:
1. Every single review starts with the team conducting a full background check of the company behind the casino, as well as reading all the Terms & Conditions to ensure that the casino is legitimate and trustworthy.
2. Then, the reviewer will register and verify a new player account at the target casino. DashTickets relies on a mystery shopper tactic to ensure an unbiased player experience. Later on, the reviewer will pass the customer verification to note how the process went, which documents were required, and how long it took.
3. After that, the reviewer will examine the bonus offers and the procedure for claiming them, ensuring that they are player-friendly and legitimate. Then the reviewer will claim the bonus and note how the process went.
4. Then the reviewer contacts customer support with some questions to see how responsive and helpful it is.
5. At this point, the reviewer will deposit around 30 NZ dollars and examine the payment options, as well as their speed and convenience.
6. The reviewer will navigate the website on both desktop and mobile devices and evaluate its usability and responsiveness.
7. After that, the reviewer will play anywhere from five to ten games offered by the casino, making notes of the providers presented and the overall quality of the games, as well as using third-party software to determine whether the games pay as well as they promise.
8. As the final step of direct interaction with the casino website, the reviewer will make a withdrawal and evaluate the speed and ease of the process.
9. Finally, the team will consult other New Zealand players via forums or in person and learn more about their experience with the casino, as well as noting the most common complaints.
All of the data gathered during this process will result in a comprehensive review that fully encompasses the experience a player can expect from a certain casino. The casinos that the team found to be illegitimate or outright scammy won’t be added to the list.
To simplify the reader’s experience, DashTickets provides its own rating system called the DashScore.
“We know our reviews can be very specific and provide a lot of details, and not everyone has the time to read the whole article. This is why we take all of the aspects of the player’s experience, rate them individually on a scale from 0 to 100, and then combine them into a single score. This way, a local player can simply glance at the rating and estimate if the casino is even worth their time before reading the review,” explains Mark Dash.
What makes an online casino database so crucial for New Zealand players?
While New Zealand does regulate its internal casinos, offshore casinos operate somewhat randomly, making players vulnerable, says Mark Dash.
“We’ve noticed that the local government doesn’t really provide enough protection for New Zealand players when it comes to offshore casinos, and we knew we had to fill the niche by promoting responsible gambling and ensuring that the players get fair treatment. We put a lot of emphasis on not just offering a list of legitimately good options to help New Zealanders make informed decisions, but also on educating players on safe practices and various legal requirements associated with gambling,” explains Dash.
An example of an infographic from DashTickets
Although DashTickets provides the most extensive database of online casinos in New Zealand, the magazine isn’t limited to this role, offering articles on the best strategies for games as well as relevant market statistics and educational content concerning problem gambling. Currently, the team plans to broaden their topic pool, focusing on the recent trend of mobile gambling and its impact on New Zealand.
Want to connect with DashTickets?
If you’re interested in contacting DashTickets or collaborating with the team as an affiliate partner, reach out at https://dashtickets.nz/contact-us/.