In a disclosure of sorts, Gizmodo revealed on Tuesday that it has obtained a leaked copy of Apple’s trainee manual, the Genius Student Training Workbook, which it claims largely pivots around the psychology of sales.

Pointing out that “almost the entire volume” of the Apple manual – and the accompanying secret 14-day boot camp for the company’s Geniuses - is centered on the psychology of sales, Gizmodo writer Sam Biddle said that the complete course has been so designed by Apple that it is a notable mix of technical skills and self-help-style psychological tips, which equip the Apple Geniuses with the knack of cheering up customers and keeping confrontations at bay.

Stressing indirectly that ‘a happy customer is one who will buy more products,’ the Apple manual and the course help the trainees in embodying the “Genius Actions and Characteristics,” which specifically include charming education as well as persuasive suggestion.

According to Gizmodo, the most amusing part of the manual is the portion where bars the Apple employees from using some particular words. For example, the employees have been asked to refrain from using words like “crash,” “bomb,” or “hang” for a ‘crashed’ system, and rather say that the computer “unexpectedly quit” or “stopped responding.”

In addition, Gizmodo has also revealed that the manual forbids the Geniuses from apologizing directly to customers, even in case of faulty Apple technology; and merely use expressions like “I’m sorry you’re feeling upset” or “sorry about your soda-spill accident”!