Gitanjali Group, the country's largest integrated jewelry maker and pioneer in branded jewelry has launched "RIVAAZ", a new line of Gold CZ jewelry in the Indian market. According to the company, RIVAAZ is a collection of 18K Gold CZ Jewelry launched to give the consumers an exciting and affordable choice within Gold, fully backed with all the assurance and legacy of the Gitanjali Group. The collection has more than 500 designs in rings, pendants, earrings, necklaces and bangles. It also has a range in religious pendants & Tanmanyas. The price range of the Riwaaz collection starts from Rs 2000 and goes up to 12000. The company has appointed Bollywood diva and style icon Sameera Reddy as brand ambassador for the jewelry. According to market experts, the latest move will mark the company's foray into the hitherto untapped cubic ziroconia market. Initially, RIVAAZ will be available in 650 cities and towns by September end.