London - British Prime Minister Gordon Brown is hoping to shore up his flagging political fortunes by offering videos of his speeches and media appearances on his office's own TV channel, to be called Number10TV.
The new online channel, accessible via the website of 10, Downing Street, the seat of the British government, will offer "exclusive video of the prime minister's speeches, press conferences, media appearances and news archives," according to the company providing the technology.
The initiative fits in with Brown's broader strategy of trying to reverse the sharp fall in his poll ratings by reaching out to the public.