London, August 10 : An anti-ageing potion set to be launched in Britain next month appears to have become very popular among people in the country, for there is already a waiting list of almost 100 customers for the super-priced lotion at London store Selfridges.

3Lab''s Super "h" Serum, priced at 215 pounds for a 35ml tube, is said to be in soaring demand.

The serum makes use of the bio-engineered human growth hormone (HGH), believed to be the body''s most vital natural ingredient in holding back the years.

It was also said to be rich in 12 more anti-ageing ingredients, such as fish oils and vitamin C, along with plant cells taken from a rare type of Swiss apple called Uttweiler Spatlauber.

"We put an earlier version of the product into the Oscars goodie bags last year and A-list celebrities were fighting over it," the Daily Express quoted a spokeswoman for the brand as saying.

"Now, it''s not just stars and rich people who want this serum, it''s ordinary men and women too who are fed up with buying products that simply do not work," she added. (ANI)