After the launch of the much awaited Figo in the Indian market, Ford India is in mood to leave any stone unturned to gain the much desired high volumes in the Indian market.

In fact, the appointment of N. Raja to vice president, Sales, is a true testimony of the same. While Raja will report to Nigel Wark, executive director, Marketing, Sales & Service, Ford India as he replaces Timothy Tucker, who was appointed president & CEO, Ford Japan.

Moreover, under the new job responsibilities, Raja will be responsible for delivering the sales and revenue targets for Ford products in the highly competitive Indian automobile market. In fact, before entering this new job profile, Raja served as general manager of Sales, responsible for National Sales and Field Operations across India for Ford in the Indian market.

It is believed that Raja has played a key role in the sales strategy and the launch of Figo in the Indian market. The fact that he has over 20 years of experience in the Indian automotive industry will help Ford India to get its hands on the price sensitive Indian consumer in the small car segment of the domestic market.