Malta-based online casino software developer EveryMatrix Software Limited’s recently announced partnership deal with Competition Labs Limited is widely expected to help the company improve its player retention rates as well as lifetime values.

Competition Labs Limited, an industry-leading online platform for gamification transformation, claims to have the potential to boost player engagement with its real-time gamification platform for its partner companies.

EveryMatrix, which is based in the northern Valletta neighborhood of St Julian’s, said in a press release that the signing of its new partnership agreement with Competition Labs would enable users of its CasinoEngine iGaming platform to make the most of the partner company’s widely-popular and efficient gamification tools, such as leaderboards and tournaments in addition to mission-based achievement challenges.

Stian Enger Pettersen of Maltese online casino software developer praised the deal, saying it definitely have a positive impact as the use of the partner firm’s gamification platform would help in enhancing player loyalty, brand favorability and turnover in addition to improving player engagement metrics. He added that the partner firm’s innovative technology also assists online casino and sports betting operators’ responsible gambling efforts by not supporting ‘negative’ behaviors of the players.

Announcing the deal, Pettersen said, “We help customers to differentiate and innovate their businesses through our solutions and the gamification platform from Competition Labs Limited is an excellent fit for us. Thanks to this integration, our casino clients can now take full advantage of this real-time toolkit to quickly roll out tournaments and missions.”

Pettersen further added that the online casino software developer had been thoroughly searching for a partner in the field of gamification and the company found the perfect partner in the form of Competition Labs. He expressed confidence that gaming enthusiasts would be very excited by the ‘skinnable’ widgets” they would get access to following the signing of the partnership agreement.

Julian Steinwender of Competition Labs also praised the deal with EveryMatrix Software, describing the Maltese firm as a great partner to work with because of the fact that it always remained committed to customers as well as players.

EveryMatrix is a leading iGaming software provider with products like fully-managed sportsbook. The company’s B2B iGaming solutions are intended to help clients unleash gallant ideas and deliver exceptional player experience in regulated markets. The long list of the company’s clients includes Flutter, Tipico, Mybet, finbet, Betvictor, Optibet, Copytip and Starbet.