Curb on junk food ads targeting children: Taskforce

Curb on junk food ads targeting children: TaskforceThe report by the Preventative Health Taskforce suggested various ways, which could be used to improve health of Australians. The report focused on various steps that could be taken to reduce consumption of tobacco, alcohol and junk food. The report recommended 174 measures which can help in reducing the levels of preventable diseases.

The task force recommended to ban junk food advertising aimed at children in order to reduce the increasing obesity levels. It says that the promotion of "energy-dense, nutrient-poor" food on television before 9:00 pm should also be phased out in the next four years.

The report suggested more restrictions should be posed on the sale and promotion of alcohol. The taskforce recommended higher taxes on alcohol to discourage binge dinking. It also suggested that there should be minimum “floor price” of drinks.

The report criticized the alcohol advertisement during sport broadcasts as people under 25 are most likely to see sports broadcast. The report said that alcohol ads during sports broadcast should be phased out over the next three years.

The report recommended increase in price of cigarettes to curb smoking. It said that the price of an average package of cigarettes should increase from $5 to $20 by 2013. Laws should be made forbidding smoking in the presence of children in car.