Canon is looking to increase its income from the smaller cities of the country. The complain wants to reorganize its sales operation in relatively smaller cities of India. The Japanese imaging equipment maker Canon has decided to touch 37 towns across the country in its recent marketing campaign.

Canon believes that small towns are still being good at sales generating. Currently it is earning 60% of the revenue from smaller cities. The company is expecting to increase the revenue to 90% in the next five years.

Canon India senior vice-president Alok Bharadwaj has informed that such campaign will help the company to reach out to the smaller cities. The company has received a good platform to connect with the people from tier II and tier III cities from this marketing activity. This has provided the company a new dimension of marketing.

Moreover, the company has registered a growth of around 30% in the last few years. It has reported to earn a sales of around Rs850 crore in the preceding year and expecting to touch Rs1, 200 crore as net sales 2009-10.