Dublin - The choked voices on the airwaves telling tales of job losses, repossessions, debt and downright misery signal the seismic shift in Ireland's economy that has caught thousands unaware.
One such voice is that of Kathleen, a mother of four, who sobs as she describes how she was given a sub-prime mortgage to redecorate the family home she inherited.
With arrears of 7,000 euros (9413.6 dollars), she is now in danger of losing that home as interest rate increases meant that her repayments jumped from 1,600 to 2,300 euros a month.