New Delhi, Aug 20 : Beijing Olympic Games may become the biggest broadcast event in the Olympic history, according to an official with the International Olympic Committee (IOC).
Timo Lumme, managing director of IOC Television and Marketing Services, said at a press conference in the Games'' Main Press Center that there is an unprecedented amount of Olympic sports content available, with around 5,000 hours of coverage provided for viewers in around 200 countries and regions worldwide through the rights holding broadcast partners.
Lumme claimed that during the Beijing Games, these partners are expected to make a combined total coverage, which will be around three times that of the Athens Games, reports Xinhua.