Stockholm - Come Christmas Day, Swedes are more likely to receive a gift certificate for some kind of event or service than a book, electronic device or physical gift, reported a Swedish institute Thursday.
It was the first time the Swedish Research Institute of Trade listed a voucher for a service as the likely top-selling Christmas gift, said the group, which tracks retail and wholesale sales in Sweden.
"Giving an experience is a way to be together with someone," the institute said, noting that giving an experiences "truly reflects the times we live in, when consumers to a greater extent seek products that help them enrich their leisure time."