New Delhi [India], Feb. 3 : BMW Group India presented the 13th BMW Art Car created by Italy's most renowned contemporary artist Sandro Chia. His creation will be exclusively exhibited from 2 to 5 February 2017 at the India Art Fair in New Delhi. Sandro Chia created the 13th Art Car for BMW in 1992 with the BMW M3 GTR which is celebrating its 25th anniversary in 2017.
The BMW Art Cars or the 'Rolling Sculptures' are original masterpieces of art that demonstrate an individual synthesis of artistic expression and automobile design. Since 1975, eighteen prominent artists from across the world have created Art Cars on the basis of contemporary BMW automobiles of their times, all offering a wide range of artistic interpretations.
"Cultural communication has been one of the long-standing commitments of BMW Group. The partnerships we build strengthen intercultural dialogue and create platforms for multidisciplinary exchange. The BMW Art Cars collection spans the work of prominent artists across continents. Together they form a mirror of contemporary culture, as exemplary as it is unique," said Frank Schloeder, President (act), BMW Group India.
"Through the exclusive showcase of the BMW Art Car by Sandro Chia at the India Art Fair, we bring yet another coveted masterpiece of art closer to connoisseurs and patrons of art. Visitors will be able to discover the design and creative process of the 13th BMW Art Car at the India Art Fair 2017," added Schloeder.
BMW Art Cars are an indispensable component and a core platform of BMW Group's cultural engagement. They are unique creations combining automobiles, technology, design and art.
It was back in 1992 when Sandro Chia became the only Italian artist so far to be asked to put his mark on a BMW Art Car. The artist decided to give a BMW car a distinctive look; he created a combination of BMW's design language and the artists' perspective of multiple gazes of the onlooker and how the car reflects on them.
For over 40 years, the BMW Art Car Collection has fascinated art and design enthusiasts as well as lovers of cars and technology with its amalgamation of fine art and innovative automobile technology. Several cars from the BMW Art Car Collection are usually on display at the BMW Museum in Munich, the home of BMW Art Cars, as part of its permanent collection. The remaining BMW Art Cars travel the globe - to art fairs as well as exhibitions.
On 19 November 2015, at the celebration of the 40th anniversary of BMW Art Cars at Guggenheim Museum in New York, a jury of distinguished museum directors and curators chose Chinese artist Cao Fei and American artist John Baldessari to separately design the next BMW Art Cars in 2017 with the BMW M6 GT3 and BMW M6 GTLM.
On 30 November 2016, the 19th BMW Art Car designed by John Baldessari celebrated its world premiere at Art Basel Miami Beach. The world premiere of the 18th BMW Art Car designed by Cao Fei is scheduled during the summer of 2017.
With regards to the 13th BMW Art Car, the artist's pictorial language is in light-hearted contrast to the often tough milieu of the big city, to which he reportedly feels himself drawn: figures of the mythical appearance parade themselves before us in a timeless, bucolic Arcadian setting.
"I have created both a picture and a world. Everything that is looked at closely turns into a face. A face is a focus, a focus of life and the world. The automobile is a much coveted object within our society. It is the centre of attraction. People look at it. This car reflects those looks," said Sandro Chia commenting on his work
The design of the Art Car was not his first artistic involvement with an automobile. Even as a child he painted graffiti on cars. The art car was recently showcased at Quadriennale d'Arte held in Rome from October 13, 2016 to January 7, 2017. (ANI)