Leading jewellery brand ‘Gili’ has roped in ace Bollywood hottie Bipasha Basu as its new brand ambassador to endorse its exclusive collection.

In a press statement, Bips said, “Diamonds are a girl’s best friend and Gili offers a wide range of diamonds to choose from. I hope this association is amiable and mutually profitable.”

Gili, a part of Gitanjali Group, is looking forward to an exciting experience working with this ‘most-wanted and stunning beautiful model turned actress’ who is sure to attract and get a large number of her buffs committed to Gili’s line of branded jewelry.

Mehul Choksi, Chairman Gitanjali Group and Nakshatra, thinks that Bips epitomises what Gili symbolizes.

“In our effort to find the right brand ambassador for Gili - a brand of mass appeal, we have stumbled upon the gorgeous and vivacious actress Bipasha Basu to endorse her alluring personality on its products, which is a rhapsody of the traditional and modern. We are excited about having her on board as the new face for Gili,” said Mr. Choksi.

The brand has more than 500 outlets in over 30 cities that includes lots of retail formats, stand-alone stores, shop-in-shop and outlets in airport.

Moreover, there are also exclusive showrooms called ‘Gili World’.