Technology giant, Apple has announced a new music streaming service called iTunes Radio as well as the new mobile software, iOS 7.

Many believe that the iOS 7 is the biggest redesign of its operating system since the original iPhone was launched by the company in 2007. The new version of the software, which was launched at Apple's annual developers' conference in San Francisco, features a streamlined design, uses translucency and comes with a fresh collection of colours. The new app also features animation in apps in its devices.

On the other hand, the new iTunes Radio will be offered for free with the new iOS 7. the service will be available on several devices including iPhones, iPads and the Apple TV. The service is expected to be launched this fall and it will allow customers to customize their own radio stations by genre, skip songs multiple times and access around 200 featured stations through the service. The service will be available free of ads for customers who subscribe to Match, another Apple music service.

The company also showcased its new Macbook Air computers and also offered sneak peek at a cylindrical Mac Pro desktop at the event.