Aksh Optifibre, Country's leading optic cable manufacturer, in association with BSNL, has launched an interactive and personalized television initiative 'Icontrol' in Pink City, Jaipur. Icontrol is a television connection that allows viewers to watch programmes as per their convenience with more than 120 channels along with a movie library. The customer can get 'Icontrol' through a free set-up box against the fully refundable security of Rs 999. But, they have to pay a monthly rent of Rs 150 per month. The facility is currently available for BSNL broadband subscribers. This will be first IPTV (Interactive and Personalized Television) service in state and Jaipur city and would revolutionize TV viewing. Icontrol has already been successfully launched in Delhi and Mumbai, earlier this year. The company plans to launch Icontrol in other cities of Rajasthan in the next one month.