Cartoon network, the famous kid’s entertainment channel, has planned to make available its comic characters like Ben 10, Powerpuff Girls, Johnny Bravo and Dexter on mobile handsets, through telecom operators like Airtel, Idea, Reliance Mobile and Tata DOCOMO.

Cartoon Network has contracted with Nazara Technologies, which is a mobile value added service company, for managing and distributing this service.

The Vice President and Deputy General Manager of Turner International India, Mr. Siddharth Jain said, "As per one of our studies, a whopping 63 per cent of kids use a mobile phone at least once a week in India. This highlights the fact that mobiles and mobility is an integral part of a kid's lifestyle."

Depending on their operator, the mobile users will be able to download Cartoon Network comics at varied price points from Re 1 per day, Rs 10 per week and Rs 30 per month.

Cartoon Network has also planned to introduce a customized java application in the next year, which will enable users to download an entire Cartoon Network comic, so that it could be read in one go.