After selling biscuits, cola drinks, watches and mobile phones, ace Bollywood superstar Aamir Khan is all set to sell “India” to the world.

The perfectionist Khan has been roped in by the tourism ministry to be the face of its brand campaign 'Incredible India' to showcase the country’s rich heritage and culture and the message ‘Athithi Devo Bhava’ (guest is god),

After meeting with the Tourism Minister Ambika Soni, the actor confirmed that he was happy on being a part of the campaign.

While talking to the media persons at Soni’s residence in the capital, perfectionist Khan said, “I have accepted the invitation. I am very happy to be part of it. It is a wonderful country and 'incredible' is the fitting word for it.”

He said that he will be working free of cost for the campaign.

Aamir said that it is our duty that whosoever visits India must be protected and we should make the visitors feel at home.

However, Khan made it clear that he had no plans to enter the field of politics with this campaign. He is working for this campaign as a part of his social commitments.

The campaign 'Incredible India', which was launched in 2002 has been a major hit and made considerable impact on its tourism sector.