After gaining instant ground in the urban regions of the country, Yamaha India now has bullish plans to go aggressive in the rural areas. After starting its new plan with the launch of the YBR 110, the company now plans to launch more models in the affordable price range .

India Yamaha Motor's National Business Head Pankaj Dubey told reporters, the Company is very strong in the Tier-I and Tier-II cities and it is now planning aggressive launches to dominate the Tier-III cities as well.

, Currently around 15% of the company's total sales are coming from the rural parts of the country. , Dubey is confident that this chunk of rural sales will pick up substantially. It may be noted here that almost 70% of the total sales in the Indian two-wheelers market come from rural India and with aggressive plans in place, the company is all set to make a lot of noise in the rural parts of the country.

Dubey also mentioned the fact that the Crux model is well accepted in the Indian market and the company expects YBR 110 to enhance its volumes from the entry-level segment of Indian market.