After making its presence in the urban parts of the country with the premium offerings, Yamaha has recently turned towards the rural parts of the country to gain future growth for the company. Notably, its products in the premium segment like the R15 and the FZ series have received an overwhelming response from the customers in the premium segment.

However, after it launched the YBR 110 in the Indian market, experts are of a view that this Japanese two-wheeler major has also decided to turn towards the rural areas to generate future growth for the company.

Running hard with an aim of doubling sales in rural market within the next five years, the two-wheeler also has some bullish plans to add about 1,000 outlets in sub-urban and remote areas of the country by 2014. Notably, the company sold around 2.2 lakh units in 2009 and is aiming to double its unit sales this year in the Indian market.

India Yamaha Motor National Business Head Pankaj Dubey said that the company has seen overwhelming response for its products in the Indian market so far and the company now plans to go rural to generate future growth for the two-wheeler major.