Munich  : Fashion designer and filmmaker Willy Bogner will head Munich's bid to host the 2018 Winter Olympics, the committee said on Friday.

Bogner, 63, will be CEO of the bid committee from November 15 onwards as Munich tries to land the Games in the International Olympic Committee election in 2011. The other bidders are Pyeongchang (South Korea) and Annecy (France).

Bogner competed in alpine skiing at the 1960 Olympics, leading the slalom after the first run but crashing out in the second.

He later inherited the Bogner clothes line from his father, worked as a cameraman in the skiing sequences of several James Bond movies and directed his own movie Fire and Ice.

"Getting the 2018 Olympic to Munich is the biggest Olympic race I am allowed to compete in," said Bogner.

Munich mayor Christian Ude said that Munich's bid gets "a face which is known and appreciated abroad" through Bogner.(dpa)