TVS Motor Launches New ‘TVS Flame’ @ Rs 46,000

TVS Motor Company of TVS Group has once again woos its customers by launching the new TVS Flameversion of the 125-cc motorcycle ‘TVS Flame’.

The newly launched motorcycle is framed with an engine that features a single spark plug.

Venu Srinivasan, Chairman and Managing Director of TVS Company said, “TVS in keeping with its tradition of breaking new ground in two-wheelers is proud to have brought this world class engine technology into India with the CCVTi (Controlled Combustion Variable Timing Intelligent) engine. This engine has been developed and patented by AVL, Austria, and licenced to TVS in India. AVL is the world leader in internal combustion engine technology.”

The new version of TVS Flame has innovative DeltaEdge styling and embedded DeltaEdge trafficators that give sporty look to the bike. It will give a standard mileage of 60-65 km per litre.

Besides improving performance, the modish DeltaEdge exhaust is specifically designed to deliver the smoothest of sounds and low emissions.

The bike comes with a graceful backlit LCD digital console and an intelligent mileage indicator (IMI). The bike also has a dual lens tail lamp on its rear end.

‘Flame’ has recently been in news as its rival motorcycle maker, Bajaj, won a patent case against TVS, laying claim that the Flame’s two-spark plug engine infringed on its (Bajaj’s) patent.

The makers of TVS Flame expect that their newly designed ‘Flame’ will fetch sales of Rs 700 crore in the existing fiscal (2008-09).

The company expects to sell about 15,000 units in March and aspired to increase it to 25,000 units a month by October 2008.

The new Flame has been priced at Rs. 46,000.

On the sidelines of the launch, Mr. Srinavasan said, “The price of the new Flame has been kept similar to the earlier one.”

Although the company does not have any plans for booming its manufacturing facilities, it plans to export its two-wheelers to 10 more countries.

H.S Goindi, senior vice-president (International Business), TVS Motor said, “We export our two-wheelers to 51 countries now, which include countries in the Gulf, Africa and Latin America. We would add 10 more countries very soon.”