Tesla Cybertruck was a “tough product” to design & develop: Elon Musk

Tesla Cybertruck was a “tough product” to design & develop: Elon Musk

Tesla Motors is one of the world’s leading automotive & technology companies and Elon Musk is known to take up challenging tasks. Musk recently informed that even for Tesla, it was really tough to design & develop its highly anticipated Cybertruck.

In a newly-posted Tweet, Tesla Chief Executive Elon Musk admitted that it wasn’t an easy task for the company to design and build the all-electric pickup truck.

The official launch of the Tesla Cybertruck is scheduled to take place towards the end of 2023. However, it remained quite difficult for the company to reach thus far. The all-electric pickup truck’s prototype was first revealed in November 2019, and it was due for customer delivery before the end of 2021. However, various issues forced the company to repeatedly postpone its launch. Las year, the world-renowned tech company deferred its production schedule to August 2022. Obviously, it was not easy for the company to develop the production model of the pickup truck.

In reply to a short video showing a prototype of the Cybertruck at Tesla’s Austin-based Gigafactory, CEO Musk said that the company was working really hard to put the all-electric pickup truck into production lines, and he admitted that it proved to be a tough product for the company to design. At the same time, the billionaire entrepreneur also stressed that the upcoming EV will be great.

Tesla will make use of a pair of massive, 9,000-tone Giga Presses developed by IDRA Italy for stamping the EV’s largest metal parts in a bid to simplify the whole process of production at lower costs.

During the company’s most recent annual shareholders’ meeting, Musk also announced that he expects the Cybertruck to attract up to 500,000 buyers per year once series production gets in full swing.

Speaking on the topic, Musk said, “I'd say a quarter million a year is a reasonable guess and it might be 500,000, I don't know. We'll make as many as people want and can afford. It's going to be hard to make the cost affordable because it is a new car, new manufacturing method, so in the grand scheme of things relative to the production rate of all the other cars we make, it will be small. But still very cool."

Undoubtedly, Musk’s sales estimate for the Cybertruck is a quite ambitious goal. For reference, American pickup truck sales leader Ford Motor Co. sold slightly more than 650,000 F-Series trucks, including nearly 16,000 units of the F-150 Lightning, altogether last year.

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