Global financial crisis has created a tough situation for industry and it is adopting various measures to save itself from long term losses. The Pawan Ruia-controlled tyre major, Dunlop India, has decided to close production in its mother plant in Sahagunj at West Bengal, in line with its cost cutting measures. The company had resumed operations at the production plant in January, after five year closure.
The officials of company said that it would utilize the time to reshape its production strategy and revival of plans. Dunlop would work on making the brand more popular across the country.