London, Sept 19 : Take That have been signed on to be the new face of Marks & Spencer menswear.

The clothing giant has already had award-winning photographer Rankin snap heartthrobs - Gary Barlow, Mark Owen, Jason Orange and Howard Donald - secretly in a closed set.

The quartet will be seen dressed head to toe in M&S clothing when the campaign becomes public early next month.

An expert revealed that getting Take That to front their ad campaign was a real coup for M&S, for it would hopefully have a legion of female fans buying clothes for their partners after seeing the four singers in the ads.

"It's a very clever campaign. An army of female fans have grown up with the band and will want to buy the same clothes for their partners that their idols are promoting," Mirror quoted the expert, as saying. (With inputs from ANI)