US fast food giant, Taco Bell has said that it is planning to release a new menu on 27 March, 2014 in order to compete in the breakfast game.

Taco Bell has indicated that it will compete with the likes of McDonald's McMuffins. The company said that the new menu will also include traditional items with a Taco Bell twist like Waffle Taco, which is wrapped around a sausage patty with eggs, cheese and a side of syrup as well as A. M. Crunchwrap, a warm flour tortilla with eggs, hash browns, cheese and bacon or steak in a flour tortilla and the Bacon and Egg Burrito.

Taco Bell President Brian Niccol said, "We can turn the breakfast conversation into a two-horse race."

Taco Bell has said that breakfast will be available until 11 am, which is half an hour longer than McDonald's offers its Egg McMuffins. Taco Bell is bringing in new equipment to its nearly 6,000 U. S. locations to start serving coffee for the first time.

Meanwhile, McDonald's has said that it is planning to extend its breakfast menu timings for the customers.