Suzuki set to revive motorbike sales

Suzuki set to revive motorbike sales Looking at the kind of potential that the superbike market provides, Suzuki Motorcycle is looking forward to revive its hold on this segment.

As per the new plans, it is looking to sell 300 units of its four superbikes- GSX-R1000, Bandit 1250S, Hayabusa-GSX1300R and Intruder-M1800R.

Suzuki has 5 per cent of the total market share in the industry and expects it to become close to 10 per cent by the year 2012.

And to be able to achieve its aim, the company is planning to launch a scooter along with motorcycle.

Talking to media, Anand Singh Thakurm Senior manager with Sakes and marketing, Suzuki said to FE, “We are selling around 20 units of our four completely built units (CBUs). The demand has been as per our target and we hope to end this year with a sale of 300 CBUs."

Also the company will be assembling the models here and the import is not on the cards as of now. But the trouble is that Suzuki is facing tough fight from players like Harley Davidson.

Presently, the superbikes are imposed with 100 per cent import duty.