Suzuki Motorcycle launches mass segment bike

Suzuki-SlingShot-125ccSuzuki Motorcycle India Pvt. Ltd. released its 125cc bike SlingShot on Wednesday. The bike has been aimed at the majority of the population. Even the Indian subsidiary of the Japan's Suzuki Motor Corporation has declared that it will invest Rs. 500 crore to increase its manufacturing capacity to twice the current by 2012.

The SlinShot comes at Rs. 43,945 (ex-showroom Delhi), with features like the style of a 150cc and the efficiency of a 100cc bike.

Vice-President of Suzuki Motorcycle India (Sales and Marketing), Mr. Atul Gupta has said that they are offering a complete package including style, comfort, performance and practicality - all within a 125 cc bike. It even has a 'pulsed-secondary air-injection (PAIR)' system which adds to the features high combustion efficiency for increased mileage and loser emissions.

Suzuki has future plans of vigorously increasing its production capacity to about 5.40 lakh units from its 2.50 lakh units by 2012. For this the total investment will come round to Rs. 500 crore.

Suzuki at present has 260 dealers throughout the country and has sold 1.80 lakh motorcycles and scooters in 2009-10. It is targeting a sales of 2.70 lakh units for this year.