A TV promo of 13B had to change the word 'sexy' to 'crazy' to get a U/A certificate

The word 'sexy' has landed Reliance BIG Pictures' forthcoming film 13B in a tangle as the censor board granted an 'A' certificate to the movie's television promo for the song Sexy Mama which meant that it could not be aired. Since the production house wanted a U/A certificate, they chopped the 's' word and replaced it with 'crazy' overnight and it released on TV. However, the Tamil version of the promo has the word sexy in its TV promo. Meanwhile, the movie is being scrutinised by the board and is yet to be given a certificate.

An insider reveals, "A very stylised video with Madhavan was shot for the promotion of the film on TV. The lyrics 'sexy mama' was catchy but the censor board's decision came as a bolt from the blue. The film-makers wanted to have a U/A certificate as they wanted people to see the promo as it creates the initial hype for the film. They immediately contacted their music directors Shankar-Ehsaan-Loy and decided to change the song so that it could be aired. They decided to replace the word 'sexy' with 'crazy' and re-recorded it."

When contacted, a spokesperson from Reliance BIG Pictures confirmed, "When we got the information from the censor board, we immediately decided to change the word as we wanted the promos to hit TV as soon as possible. We have changed sexy to crazy."

Vinayak Azad, regional officer of censor board in Mumbai, further revealed, "When we looked at the video, we saw that the word 'sexy' was being used too many times and it was backed with very suggestive dance moves and skin exposing camera work. We gave it an adult certificate. The film-makers then changed that word to get a U/A certificate."